Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.
Digital marketing examples
Examples of online digital marketing include:
- Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
- Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
- Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
- Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
- Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.
Today, most companies have moved to online
(digital) marketing.
That’s because Google and Facebook generate more revenue than traditional media companies.
Then there is the use of mobile devices.
You can go just about anywhere these days. Whether you are at the grocery store, a restaurant, or even a movie
theater, they have one thing in common: you’ll see plenty of people with their eyes practically glued to their
phones.
Phone advertisements are like mini billboards, broadcasting adverts whenever we look something up.
Mobile usage is massive, and the figures are only heading upward.
More info
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